Land Sales Offices
Sell Land With Interactivity
The common problem that most land sales offices face is being understaffed.
The obscure and rural locations make it hard to employ staff who are willingly wanting to work within these offices full time.
Being understaffed seems to be a common occurrence for land sales offices and many feel the pinch of this during busier periods.
Unfortunately, being understaffed during these busier periods means your land sales office will struggle when trying to successfully greet, engage and pitch all who walk through your doors.
These unsuccessful engagements are costly missed opportunities that are halting the success of your development. Just to put it into perspective, each one of those prospects who leaves dissatisfied could be costing your office anywhere between $100,000 to $200,000 in land sales.
So how do you maximise your ability to sell more land?
Land Sales Offices
Sell Land With Interactivity
The common problem that most land sales offices face is being understaffed.
The obscure and rural locations make it hard to employ staff who are willingly wanting to work within these offices full time.
Being understaffed seems to be a common occurrence for land sales offices and many feel the pinch of this during busier periods.
Unfortunately, being understaffed during these busier periods means your land sales office will struggle when trying to successfully greet, engage and pitch all who walk through your doors.
These unsuccessful engagements are costly missed opportunities that are halting the success of your development. Just to put it into perspective, each one of those prospects who leaves dissatisfied could be costing your office anywhere between $100,000 to $200,000 in land sales.
So how do you maximise your ability to sell more land?
Land Sales Offices
Sell Land With Interactivity
The common problem that most land sales offices face is being understaffed.
The obscure and rural locations make it hard to employ staff who are willingly wanting to work within these offices full time.
Being understaffed seems to be a common occurrence for land sales offices and many feel the pinch of this during busier periods.
Unfortunately, being understaffed during these busier periods means your land sales office will struggle when trying to successfully greet, engage and pitch all who walk through your doors.
These unsuccessful engagements are costly missed opportunities that are halting the success of your development. Just to put it into perspective, each one of those prospects who leaves dissatisfied could be costing your office anywhere between $100,000 to $200,000 in land sales.
So how do you maximise your ability to sell more land?
Introducing
Your New Land Sales Office Interactive Suite
Our new range of interactive kiosks, planning tables and video walls are instantly transforming land sales offices into an interactive suite. Customers will be invited to engage using a simple touch where they will become immersed into information about your development project.
Here are some of the benefits that you can expect when integrating your land sales office with our interactive technology.
Personalised Engagement
Tailored Sales Pitches Sell More Land
This technology is also great for drawing customers in.
Displaying highlight reels or a simple gesture like “Tap to explore” will invite your guests to engage with your information in a personalised way.
Using touch and swipe triggers they can easily extract the information they are interested in, getting lost in the interactive playground that is your website.
The added benefit from this, is that your staff members can tailor a pitch that is relevant, based upon the prospects interaction with your display. Tailored sales pitches have a much greater impact of selling land rather than using a ‘one size fits all’ sales presentation.
Your New Interactive Sales Assistant
Capture, Hold & Engage Customers
The interactive display suit is designed to capture, engage & preoccupy customers during ‘busier periods’ when staff members might be readily unavailable.
Rather than having these customers leave, this window of time that is created through the engagement of the interactive technology, gives staff members a better chance of being able to greet those who are wanting to speak with a representative.
The math is simple. More customers being engaged with, the better the likely hood of you selling more land.
Eliminate Manual Logging
Capture Customer Details Seamlessly
The interactive display suit is designed to capture, engage & preoccupy customers during ‘busier periods’ when staff members might be readily unavailable.
Rather than having these customers leave, this window of time that is created through the engagement of the interactive technology, gives staff members a better chance of being able to greet those who are wanting to speak with a representative.
The math is simple. More customers being engaged with, the better the likely hood of you selling more land.
Sign in forms
The sign in form can be used to capture a customer’s details when they first enter your land sales office. You can capture their name, time they entered & what they are interested in.
Trigger based forms
The second and more powerful way in which you can use this technology to capture customer details is by using trigger-based forms.
This is where your marketing team can really shine. By using trigger-based forms, you can seamlessly prompt a customer to hand over their details whilst they are using the display.
Your marketing team can use valuable information such as price guides, building guidelines & council rates in exchange for a customer’s details.
Here is a brief overview of some of the triggers you can customise your interactive technology with.
Prompt when
Customer spends longer than 2 minutes on site
Customer wants to download a pricing guide
Customer wants to download the welcome pack
Customer wants to submit or ask a question
The best part about this is that this whole process is automated from start to finish.
Once the customer inputs their details and hits submit, their information will be instantaneously sent over to your CRM.
Create A Complete Digital Experience
Turn Your Boring, Repetitive Sales Presentations Into Interactive Masterpieces
Tired of presenting boring, repetitive sales pitches on small 10 inch displays?
I’m sure your prospects are too.
That’s why we designed technology that allows you to create complete cinematic digital experiences that capture your customers attention.
Achieved through different levels of interactivity, you can make your audience feel something as you immerse them in high definition images and videos of your new development.
Your entire presentation can be controlled by a few simple swipes of your finger and devices can be synced together to run your presentation simultaneously.
Plus, if you’re really clever you can involve the customer directly.
Yes that’s right, you can have the customer drive the sales pitch.
Have your clever marketing team design you a presentation that allows your customers to make selections on what they are more interested in.
This new level of engagement that will be reached between you and your prospect will be sure to set you apart from your competition.
Create an experience your customers will never forget & sell them on the feeling of living in a new area not just the idea.
Extreme versatility of our technology
Customise Your Display With Third PartySoftware (Video)
The extreme versatility of our technology means you can run nearly any third-party app or software on your display.
Applications such as Mapovis, really come to life when displayed on the video wall or planning table.
Interactive masterplans can now be interacted via touch and prospects can navigate through your development site, tapping on key icons where they can retrieve information to have their most commonly asked questions answered.
Land lot software can also be used and customers can expand on lots that are still available for sale where they will be instantly met with specifications, sizing and other important information.
This ability to have third party software run on these devices means your team won’t go through the process of finding alternative solutions, unlike some of the other technology out in the marketplace that limits you to certain programs and software.
Added Benefits That You Can Experience
Lower Staff Costs
The interactive suite allows you to have less staff on hand, as majority of the sales process can be facilitated using each device. Have customers engage with your technology first, allows staff enough time to finish what they’re doing and take over the sales process.
Track & Monitor Your Results
Stop forking out thousands for billboards and start using technology that can bring you tangible results. With this technology you can track almost everything. From user interactions, time on site, pages viewed, open rates, submissions & leads you now have data that you can use to benefit other areas of your campaigns.
Run Interactive Promotions
Have your marketing team prepare you promotions that get your customers involved. Interactive brochures, house and land packages and even quizzes are a great way to engage your customers and can easily be displayed on each of the devices.
Minimise On Printing Costs. Go Digital
Instantly lower printing costs by taking your brochures, welcome packs and other important pieces online. Free up storage space in your land sales office for other more important things. Plus, you can set up automations where prospects can request a piece of information and have it automatically sent directly to their inbox.
Interactive Suite Key Features
Video Wall
- Our First recommendation is a Philips WideScreen LCD Panel in Full HD maximises content delivery while maintaining low power consumption. Features two built-in 10w speakers.
- A video wall will generally range in size from 4 x 43″ or 4 x 55″ LCD screens to 8 x 43″ or 8 x 55″ Screens.
- The screens may even be mounted in an irregular pattern for more impact if desired. 360 Nit FHD Backlit LED/LCD with HTML 5 Browser, USB Scheduling and 16/7 operation.
Interactive Kiosk
- Our kiosk in this situation will range in size from 32″ , 43″ or 55″.
- Kiosks are fitted with a Projected Capacitve Touch Screen with built in PC, Intel® Core™ i5 processor, 8GB RAM, 128G SSD, Win10Pro with inbuilt WIFI card.
Planning Table
- Planning Tables are custome built items by Touchscreens Melbourne. We build single or multiple projected capacitive touch screens in sizes ranging from 32″ through to 84″.
- When housing a touch screen in the horizontal position for long periods of time, it is vitally important to use a purpose built touch screen with adequate heat dispensation. Using a non warranted touch screen not fit for use will leave the end customer very disappointed.
- Planning Tables are fitted with a Projected Capacitve Touch Screen, NUC PC with Intel® Core™ i5 processor, 8GB RAM, 128G SSD, Win10Pro with inbuilt WIFI card.
- Many of our Planning Table designs utilise Selectric Leg motorised height adjustment.
On Site Live Demonstration
If you are wanting to learn more about how you can integrate this technology into your land sales office and experience the possibilities that we shared with you above, please book in a time to visit our showroom.
Once booked, you will be able to speak to professional consultant about your development and we can provide you a solution that will suit your needs. We will also host a live demonstration of the technology so that you can get a taste for what an interactive experience is all about.
Please fill up the form below to book a date and time that suits you.
Book A Consultation